“Partnership with Dynamo is a very large marketing project. After the first two attempts, we came to full-fledged partnership. The goals we want to achieve are clearly understood and calculated.” — this is GGBET CEO Serhiy Mishchenko in an interview with dynamo.kiev.ua in June 2025. The two previous attempts were short agreements for the 2024-25 Europa League matches. The third — a three-year title partnership contract. The project was called “Dynamo 3.0.”
From that June 2025, GGBET began to buy up almost everything sports-related in Ukraine. The chronology is short but rich.
Two-year chronology
- June 2025 — Dynamo Kyiv, title partner for 3 years.
- July 2025 — FC “Polissya” Zhytomyr, official sponsor.
- August-September 2025 — sponsor of the Usyk–Dubois II rematch broadcasts.
- December 2025 — general sponsor of the SBC Ukraine Awards ceremony (where it won 3 awards itself).
- January 2026 — title partner of the Basketball Federation of Ukraine.
Plus — a long-standing (since international times) partnership with NAVI, the best esports team in the country. Plus content agreements with Setanta Sports, MEGOGO, Maincast.
Honestly, the pace is unprecedented. In two years on the Ukrainian market (start in March 2024) — from zero to sponsorship in all three most popular sports of the country.
Why so aggressively?
Mishchenko himself answered this back in November 2024 at a sports marketing conference: “We started quite late — we entered the market only in March of this year. Therefore, we decided to bet on loud collaborations.” Let me explain what this means in practice.
The Ukrainian gambling market is overcrowded. Vbet, Favbet, Cosmolot, SlotsCity, First Casino, PariMatch and a dozen other operators are already sitting here. Everyone has their own bases, loyalty, retention. Entering such a market with a banal “register and get a 100% bonus” is guaranteed to drown the marketing budget in paid clicks with a 0.3% conversion.
GGBET chose a different way — to buy media visibility through sports partnerships. The logic is simple: if the logo hangs on 60,000 Dynamo fans weekly (and on broadcasts throughout Europe), then branding costs are spread over an audience that is definitely interested in betting. This is the classic betting model — in 14 of 31 English Premier League clubs, the title sponsor is a bookmaker.
The quote that explains everything
From the same conversation with Mishchenko — worth quoting in full:
“For many years, GGBET was the main sponsor of the strongest esports team in Ukraine — NaVi. Last year we were a partner of the broadcasts of both fights of Oleksandr Usyk — the best boxer on the planet. We felt that the picture was incomplete — something was missing. The best football club. Now the puzzle is assembled: we have football, we have the best club, we are calm and satisfied.”
Honestly, the phrase is marketing, but read it carefully. It shows a strategy: buy one top partner in each direction (football / esports / boxing / now basketball). Don’t spread out on small clubs, but bet on recognition.
SBC Ukraine Awards 2025 — three wins
On December 20, 2025 in Kyiv, the industry award SBC Ukraine Awards gave GGBET three statuettes:
- Activation of the Year — the “Match of LeGGends: NAVI × Dynamo Kyiv” project (this is when Dynamo footballers played Counter-Strike 2 against NAVI esports players — a format that no one had done before them).
- Media Event — the “Dynamo 3.0” press conference.
- International Project — sponsorship of the Usyk–Dubois II fight.
Numbers to assess: 287 applications, 103 jury members, 23 nominations in total. GGBET took 3 out of 23. Objectively — the most noticeable sports marketing of last year in Ukraine.
What does the player get from all this
And here’s where it gets interesting. Partnerships are for the brand. For the player, this thing of GGBET gives:
- Special promotions for events. Before the Usyk fight — increased odds on boxing, free spins in the casino with thematic branding. Before Dynamo matches in European Cups — express with an increased percentage for 5-7 events. This is marketing, but a real benefit.
- Content. Reviews of Dynamo matches, predictions, analytics from commentators appear on the ggbet.ua site. Done well.
- Live broadcast streams right from the player’s account. Convenient, especially when there is no other official stream.
What it does NOT give:
- Better odds on partner events. The margin is the same as always (2.5% on top markets). Bets on Dynamo at GGBET are no more profitable than at Vbet or Favbet. Partnership is logo and advertising, not “insider conditions.”
- Faster payouts. If you won big on Dynamo — you’ll wait the same days as I described in the previous article.
- Exclusive bonuses for fans of partner clubs. Although theoretically it would be possible. But GGBET doesn’t do this.
Conclusion
GGBET in 2 years — the fastest growing gambling brand in Ukraine’s media field. They have the best partnerships, the loudest advertising campaign, the most noticeable presence. This does not mean that GGBET is the best casino for the player. It means that they talk about it the most.
Marketing and service quality are two different things. The first one for GGBET is 9 out of 10. The second — 6.5–7 (if we believe aggregated reviews and our own tests).
For the player, the practical conclusion is this: sponsorship of Dynamo or BFU does not change anything in your cash-out experience. Look at other parameters — payout speed, support reaction, bonus policy. And the logo on the T-shirt is beautiful, but it’s not what we focus on when choosing a casino.